Best of Food Show Part I
This is a transcription of “The Best of FOOD how Part I,” dated March 25, 2008.
Nina: Hi, this is Nina Simonds from Spices of Life, and this week I have a special treat for my Spices of Life viewers. I just came back from San Diego’s Fancy Food Show. What I’ve done, is I went and took my favorite finds and I’m presenting them here to you.
Nina: Naomi Novotny is Vice President of SaltWorks, and there slogan is “Every great dish deserves the perfect salt.” You were just saying that your fiancée is a salt fanatic.
Naomi: He is. He is crazy about salt.
Nina: And what’s his name?
Naomi: This is Mark.
Nina: Hi Mark, you’re on Spices of Life! And we understand that you’re a salt fanatic.
Mark Zoske (Founder of SaltWorks): Yes, that’s true.
Nina: You’ve been coming the Fancy Food Show for how many years?
Naomi: This is our third year.
Nina: You have a pretty extraordinary booth. I just want to give everybody a view. And you’re in a pretty amazing location. So talk about some of your new exciting things.
Naomi: We have just launched our fusion line of sea salts, which are infused with natural flavors.
Nina: How many different fusion salts?
Naomi: There are seventeen different varieties, and they’re all infused with natural flavors. There are three proprietary processes. Some of them, like our green chili salt – they actually liquefy the entire chili, so you get the entire flavor of the chili, not just the oil. We have merlot red wine salt, that’s concentrated merlot that is re-crystallized into the salt crystal. It’s amazing. We have matcha green tea, which is a great salt on tempura or any kind of light dish. Our lemon and lime salts have the full flavor of the lemon and lime, not just the oily flavor. They’re just all wonderful. They’re true, bold flavors that are paired with the perfect salt.
Nina: Now how did you get the idea to do this? You said you’d been working on it for a year and a half.
Naomi: Right. We’ve done smoked salts in the past and other specialty salts. We had this idea for the red wine salt, which is really what brought this all to be. And it was really hard to get a stabilized product using the actual wine, so once we came up with that, we thought, you know, this is a great way to get natural flavors. We had tons of requests for lemon salt. People were using powdered lemon, or lemon oil and they just didn’t taste right. So we just set out to get the best flavoring, that was all natural, using no preservatives, no additives.
Nina: That’s fabulous. So you’re based where? Washington?
Naomi: Washington.
Nina: So people can go on your website, (saltworks.us) they can go into Kroger, Whole Foods, and really get your salt anywhere. Well thank you so much. These salts have to be some of the neatest things I’ve seen at the Fancy Food Show. And really, congratulations. You’re doing something really cool.
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